The price of contesting with e-commerce heavyweights Alibaba and is immense. That’s is a testimony to challenger Pinduoduo, commonly known as PDD, which is raising more than$ 1 billion in fresh asset just six months after it departed public.

The company announced plans to sell 37 million shares in a move that will cause over$ 1 billion, disappearing potentially as high-pitched as $1.25 billion if underwriters practise their full share obtain option. The secondary episode will too realize a number of existing supports sell a portion of their stock, those sellers including Sequoia China, Lightspeed China and Banyan, according to a filing.

PDD get public in July when it invoked $1.6 billion through a Nasdaq listing.

Founded in September 2015 by ex-Googler Colin Huang, it adds a social construction to e-commerce by offering discounts for shoppers who gang up with sidekicks or genealogy to compile group orders. That’s reverberated including with regard to with customers, who tend to be female, the company said. PDD demands 385.5 million active customers with an annual GMV of RMB 344.8 billion, or $250.2 billion, as of Q3 2018.

That’s helped it make a dent in China’s e-commerce market, which is dominated by Tencent and Alibaba, although it has come at some overhead. PDD isn’t fruitful, and it isn’t likely to be for some time. Since going public, it has recorded net loss of RMB 6.49 billion ($ 981.4 million) in Q2 and RMB 1.10 billion ($ 159.9 million) in Q4.

Yes, there has been exhilarating expansion, income in Q4 surged by 697 percentage year-on-year to reach RMB 3.37 billion ($ 491.0 million ), but the corresponding operating loss increased five-fold.

The phenomenal rise of Pinduoduo, China’s newest force in e-commerce

Huang has described his business as a combination of Costco and Disney, which indicates” value-for-money and leisure compounded .” In a letter addressed to stockholders, he emphasized that his imagination will require a decade before it begins to reach its potential.

” It is not easy to make the leap of faith believing in such an offbeat companionship, which strives to meet both fiscal and social needs of users, and to make a positive impact to the society. The pursuing and focus of our long-term eyesight and intrinsic appraise are not able to ever translate into near-term gains. Instead, we hope to show you the true shades of our busines no matter how choppy or rough the numbers may seem to be. We ask you to journey the wander with us for the long term. We believe it is likely to be wonderful ,” he wrote.

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